British target Aussies with cooperative campaign

first_img“The kangaroo route has brought many millions of Australian residents to London since the 1930’s and last year Australia was London’s 4th biggest market for tourism expenditure, generating £470 million and the 7th biggest visitor market with 600,000 visitors coming to London from Australia,” London & Partners director consumer marketing and digital channels Julie Chappell said. Virgin Atlantic, VisitBritain and London & Partners team for new marketing strategy. Over the last five years, passenger numbers from Australia have steadily improved, while expenditure has grown by 52 percent. “Last year was a record year for Virgin Atlantic on the Kangaroo route… our passenger numbers travelling through to the UK increased by more than 20,000 people and we saw a marked improvement in our market share to London,” Virgin Atlantic general manager Australia and New Zealand Luke Fisher said. More than 3 million Australians have visited London since 2008, spending £2.2 billion in the capital.center_img Virgin Atlantic has partnered with VisitBritain and London & Partners to release a co-branded marketing campaign to drive additional tourism from Australia to London and the United Kingdom. The combined strategy, ‘Flying in the face of ordinary to Britain’ will commence from 2 September 2013, featuring discounted fares and promoted offline and online; primarily with Yahoo! 7, BBC.com and Ninemsn Gourmet Traveller. Source = ETB News: P.T.last_img

first_img“The kangaroo route has brought many millions of Australian residents to London since the 1930’s and last year Australia was London’s 4th biggest market for tourism expenditure, generating £470 million and the 7th biggest visitor market with 600,000 visitors coming to London from Australia,” London & Partners director consumer marketing and digital channels Julie Chappell said. Virgin Atlantic, VisitBritain and London & Partners team for new marketing strategy. Over the last five years, passenger numbers from Australia have steadily improved, while expenditure has grown by 52 percent. “Last year was a record year for Virgin Atlantic on the Kangaroo route… our passenger numbers travelling through to the UK increased by more than 20,000 people and we saw a marked improvement in our market share to London,” Virgin Atlantic general manager Australia and New Zealand Luke Fisher said. More than 3 million Australians have visited London since 2008, spending £2.2 billion in the capital.center_img Virgin Atlantic has partnered with VisitBritain and London & Partners to release a co-branded marketing campaign to drive additional tourism from Australia to London and the United Kingdom. The combined strategy, ‘Flying in the face of ordinary to Britain’ will commence from 2 September 2013, featuring discounted fares and promoted offline and online; primarily with Yahoo! 7, BBC.com and Ninemsn Gourmet Traveller. Source = ETB News: P.T.last_img

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