Go back to the enewsletter Go back to the enewsletterCroatia’s Uljanik Shipyard has been declared bankrupt by a commercial court in Pazin, with proceedings against the parent company, Uljanik Group, commencing earlier this week.The bankruptcy proceedings follow a visit by a potential investor from China a few weeks ago, CSIC (China Shipbuilding Industry Corporation), which surprisingly resulted in “no concrete offer to date”.Along with a site in Pula, Uljanik shipyards include the 3. Maj yard in Rijeka, Croatia. The company has 1,118 employees, of which all but 60 are based in Pula.Uljanik shipyard’s debt totals 164.8 million kuna (approx AU$36 million), including 76.5 million kuna (approx $16.7 million) in unpaid wages that has prompted on-again, off-again strikes for months.It’s unclear if bankruptcy proceedings will impact Australian luxury cruise and tour company, Scenic, and the delivery of its first ocean-going luxury cruise ship, Scenic Eclipse. Delivery of the ultra-luxury vessel has been continually hampered by the ongoing industrial action at the Pula shipyard, resulting in a near 12-month delay of the ship.It is also unclear of the impact on the previously flagged strategic partner consortium between Uljanik, Croatia’s DIV and Italian shipbuilder Fincantieri and their plans for future ships and a new Discovery Yacht division.Late last month, Scenic Eclipse (identified by Uljanik as project “530”) was relocated to the Viktor Lenac yard, also in Croatia, where it entered dry dock. Eclipse was expected to remain at Lenac for “approximately 10 days” before returning to Pula in preparation for final fit-outs and sea trials.Minutes from the court hearing filed on Monday by Uljanik Group state that there are “tenders for the continuation of the construction of 530”, but make no further mention of the delivery of the Australian-owned 200-passenger six-star vessel.In February, Scenic expanded its own team of Cruise Ship specialists within the Pula shipyard, employing professionals from Finland, Italy, the UK and Norway to ensure the Scenic Eclipse build was kept on track.“The expanded Scenic team took over the lead role in completing the ship with in excess of 115 directly employed specialists in cooperation with the shipyard’s remaining management team and more than 500 subcontractors,” Scenic said in February.Comment from Scenic on the situation and its impact on the delivery schedule and 15 August maiden cruise of Scenic Eclipse had been sought by LATTE.In the meantime, however, Scenic has released an updated video (below) following the completion of Scenic Eclipse’s drydock at the Lenac shipyard, which reiterates its scheduled 15 August 2019 inaugural sailing.“Defining a new era of luxury and discovery, these final images show the sleek lines and profile of this incredible innovative luxury discovery yacht,” the video’s caption reads.
When it comes to sharing your company with the world, the typical website content components include: company presentations, product/service descriptions, feature lists, data sheets, case studies, testimonials, etc. As we adapt to the digital revolution that is now rapidly spreading across the web, innovative content vehicles are popping up everywhere. The vehicle that intrigues me the most these days is video.Video content allows businesses to engage with their customers on a whole new level. Real time moments, unedited and uncensored, allow people to share endless amounts of content that people can relate to. Short clips can be recorded and uploaded to countless social sites, such as YouTube, Facebook, and VideoSift.See more popular video sites! Research shows that “the amount of time U.S. Internet users spend watching video is up an impressive 40% year over year.” Interestingly enough, “the number of videos viewed increased 34%, to 12.7 billion videos, up from 9.5 billion last November.” The numbers don’t lie – if you haven’t thought about adding video to your content marketing strategy, you should definitely do so.Creating video content is simple, possible for even the most technology inept individuals. Pocket sized video cameras such as the Flip Video Mino and Kodak’s Zi8 retail for under $200 and allow all users to capture “life as it happens.” Incorporating video into your company’s website can be easy. Think about using video for: TestimonialsProduct/service descriptionsCompany office toursNew hire introductionsEvent informationFAQ’sImplementing video on your company’s website is both a simple and affordable way to kick start a digital marketing initiative. It’s time to embrace new media and personalize your video strategy.Check out the video content that Boston Venture Capital firm OpenView Venture Partners has recently added to its website! Additionally, here are some examples from our expansion stage portfolio companies: Intronis, Central Desktop, and AtTask!AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis