Recommended for you Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 07 Aug 2015 – The Ambulances are here; after years of waiting despite having the funds to purchase the vehicles. Five new Ambulances were commissioned and blessed by Bishop C. Alexander Williams in a brief ceremony yesterday. Add to this, nine new medics were added to the team, taking the EMS team to 19; ten of whom are based in Provo. Champion Motors, on Thursday, delivered the five ambulances to the country, Provo got two more of the emergency vehicles, while South Caicos, North and Middle Caicos and Grand Turk received one ambulance each. Related Items:ambulanced, Bishop C. Alexander Williams, blessed, premier rufus ewing Beaches puts former Premier on blast about controversial pier Bishop says peace & prosperity is everybody’s responsibility at Law Enforcers Church Service More motor mishaps; PDM Leader calls for Govt attention to illegal jitneys, again Facebook Twitter Google+LinkedInPinterestWhatsApp
Some have referred to the current marketplace as the ‘golden age’ of online advertising, with the advent of 3G technology and the iPad craze. But the publishing industry seems to be missing out on at least part of what could be a $50 billion ad spend. Time spent with print media accounts for 12 percent of users’ consumption and 26 percent of ad dollars while Internet usage accounts for 28 percent of user consumption at just 13 percent of ad dollars, according to Morgan Stanley analyst Mary Meeker.That’s the story at Hearst’s Popular Mechanics. Online advertising is up 46 percent over last year, outpacing print which is up 25 percent. But print represents 89 percent of the magazine’s total revenue. Most advertisers take an integrated approach of using both print and online advertising. “With any advertising—online, in print, on mobile platforms—you strive to engage the reader or user,” says publisher Bill Congdon. “If they aren’t connecting with your message, that’s a misstep and a lost opportunity.”These days, publishers and advertisers are trying to make content and advertising available for all devices— desktops, iphones, androids and the iPad. Advertisers want to be able to create a campaign and execute it across the widest universe of devices to get the highest possible reach of the targeted audience, says Boris Fridman, CEO of Crisp Wireless, a rich media platform provider used by Popular Mechanics. “There’s a convergence now with online and mobile as mobile devices become more sophisticated with rich media,” he adds. “The difference certainly gets blurry. Rich media is almost a must.”The rich-media ads that ran on Popular Mechanics’ iPad issue, which was released over the summer, performed well against the goal to engage users by providing additional value, Congdon says. The interactions were not created for the sake of novelty, but rather for deeper information related to an advertiser’s message, he says. The model the magazine used was to take the print ad as the foundation and build interactivity into the ads, based on what the marketer wanted. For example, for Inifiniti, the advertiser had multiple pictures of a vehicle for the iPad. The History Channel ran an ad with embedded video from its upcoming series, “Ice Road Truckers.” For Stanley tools, the publisher built in ‘hot spots’ that when clicked on, would provide more information. One overriding component of the ads, which all performed well, according to Congdon, was the easy option to pull out of the interactivity. “All of the ads linked to the advertisers’ Web sites, but most importantly, we built that function so that once done browsing, the user clicks a ‘done’ button and is directed back to the ad in the application,” he says. “The application itself never closed, so there was not a chance of getting lost in cycberspace.”The Next Big ThingWhat’s quickly growing as the device of choice is the iPad. In fact, after selling a million devices of its new tablet computer in less than a month, Apple’s iPad is one of the fastest-growing new consumer computing devices ever. There are three types of advertising on the iPad: the desktop Web site ads displayed in the browser; then the iPhone-style ads and banners on applications, and there’s another advertising opportunity that is totally unique to it—interactive print, says Fridman. This new opportunity is generally the same print ad seen in a magazine, but the ad is converted to an interactive ad displayed as a page within the iPad, he explains. “The iPad is an interesting device because it opens advertising to a new type in a different fashion,” Fridman says. “This is exactly what we’re doing, delivering ads in digital magazines.” Mobile devices have the added benefit of being able to capture a user’s location to deliver a geographically relevant ad, such as an ad for a restaurant in the area of the user. There are certainly best practices and pitfalls. Congdon says that one of the most critical elements of an online or mobile ad is its placement proximity to relevant content. “Our auto aftermarket clients—Pennzoil, Bridgestone—perform well because they are surrounded by useful auto DIY content, which is the reason the online user is in that content area,” he says.As for pitfalls, there are several. In the early days, pop-ups quickly became the advertising ‘don’t’, but those largely went away after the advertising community and the IAB together established some rules, Fridman says. In fact, the IAB Pop-Up Task Force found that 90 percent of users found pop-ups to be ‘annoying’ and more than 50 percent cited a ‘very negative affect’ to brands using pop-ups. These days, concerns surround advertiser transgressions with mobile applications. “There are things in mobile that advertisers need to care about,” Fridman says. “Mobile is a personal device, and if I see advertising that’s completely irrelevant to me, I’ll be displeased. If it interrupts what I’m doing and takes me away from that application, that’s a huge problem for me. When I get a text message, it had better not be from any promotions in my inbox. I’m not happy when that happens. But at the same time, if done right, mobile ads can be engaging and deliver value.”SIDEBARPopular Mechanics’ Most Popular Ad SpecsPopularMechanics.com recently switched over to the Hearst Magazines Digital Media platform and got an online redesign as part of the process. Here’s a look at some of the magazine’s top online advertising performers, according to publisher Bill Congdon:ONLINE 1) 500×500 Interstitial2) 1000×124 (Master Masthead, actually a custom oversized leaderboard)3) 336×280 (LREC, or large rectangle)4) Sponsorships. 100% Share of Voice of all banners in targeted sections (i.e., Combining/running at same time the Master Masthead and LREC). IPAD1004×768 pixels132 dpi/ppiRGB color specs, layered PSD files
Where is the VenkatalakshmiTwitterRaai Laxmi’s much-awaited film Where is the Venkatalakshmi (WITV) was leaked online on its opening day and the free download of the full movie is likely to take a toll on its collection at the box office.Raai Laxmi, who is known for her item numbers, had released her latest movie Where is the Venkatalakshmi on March 15. The actress, who has promoted the film heavily, is hoping that it will be a big hit of her career. But to her disappointment, a notorious gang has released the full movie for free download.This notorious gang apparently recorded the complete movie of Where is the Venkatalakshmi during its screening in a cinema hall and leaked on its website even before the film completed its first day at the box office. The website offers seven different types of prints ranging from 2.2 GB to 200 MB frp, free download. Some people, who watch this pirated copy, advise others not go for it. Where Is The VenkatalakshmiTwitterWhere is the Venkatalakshmi is a horror comedy film with interesting twists and turns. The movie is about two siblings Chanti Gadu (Praveen) and Pandu Gadu (Madhu), who create a lot of trouble in their village. Both of them fall for a teacher named Gauri (Lakshmi Rai). But to their shock, Gauri is a ghost who forces them to bring a box from the goons. How they manage to save the lives forms the crux.Where is the Venkatalakshmi starring Laxmi Raai, Praveen, Madhu Nandan, Pujita Ponnada and Brahmaji, is a small budget movie and it is said to have earned table profit its producers before its release. The movie was released in a limited number of screens as it clashes with five other new movies. The film has got a good opening at the box office and is able to strike a chord with the viewers. Where Is The VenkatalakshmiTwitterThe word of mouth has boosted its collection on Saturday and Sunday, but many are not able to watch it due to its unavailability in their nearby theatres. This apparently forced some filmgoers to find its pirated copy on torrent sites. The makers need to address the issue quickly. Otherwise, it will affect its collection at the box office.We at International Business Times, India are strictly against piracy of any film and we condemn people who support it. We always stand by the film industry which has suffered huge losses due to piracy. We also request you to join us in the fight against piracy.Say no to piracy and encourage filmmakers by watching films in cinema halls.